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LUCIA A. ASCHETTINO
661 Chestnut Ridge Road
Orange, Connecticut 06477
Telephone (203) 387-1572
e-mail la@inetetc.com
PROFESSIONAL PROFILE: Capable business
leader with internet experience in financial services and retail sales.
Creative problem solving skills, excellent interpersonal relations and
proven sales record,. Expertise in strategic planning, project management
and human resources.
MARKETING
Search engine keywords placement meta tags, meta titles,
meta descriptions
Banner ad on homepage to attract visitors to e-commerce
store
Community personalization – dynamic web content
MANAGEMENT
Project management for $1.3M Web Project
Managed numerous micro sites developments
Liaison with vendors and business divisions of a $4.4B Company
Member of core task force of major web initiatives &
requirements documents
TECHNOLOGY
Web Authoring Software FrontPage 97,98 & 2000,
BroadVision One to One Enterprise - Certificate
EMPLOYMENT
2000-present Pitney Bowes Inc., Stamford, CT (www.pitneybowes.com)
Manager, InterActive Communications (May 2000 – present)
Provide leadership and hands on support for all web
initiatives, steer reconfiguration and redesign of the
corporate web site from a content driven site to a database
driven initiative. Work to unite and manage agency
relationships in an effort to position Pitney Bowes’ web
site to a portal.
- Co-Chairperson: Web Brand Counsel
- Task Force Leader: Corporate Brand Counsel - Web
Development Issues
- Project Management: PB.com Web Project
- Lead Manager - development of business case for $1.4M Web
Project
- Created first corporate PB.com internet marketing plan
- Coordinated development of International web site (Canada-
bi-lingual)
- Conducted web usability tests
- ebrand member representing Pitney Bowes – The Conference
Board, NY
- Member- Enterprise Wide Marketing Team
1997-present internet etc. LLC, (www.inetetc.com),
Orange, CT
A Web Design & Marketing Firm
Founder
- Project managed numerous small business web sites
- Provided training of FrontPage 98 & 2000 web editor
software
- Coordinated web sites and marketing plans for small businesses
- Search engine registration and tracking of search placements
1996-present Albertus Magnus College, New Haven, CT
Adjunct Professor, Business School
Business Ethics & Money & Banking
Thesis Advisor – Master’s Program
1984-1987 New Haven Savings Bank, New Haven, CT
AVP, Program Director - Brokerage Program, 1991-1997
Series 7, 24, & 8 Licenses
Investment Service Officer, 1987-1991
Operational, compliance and marketing responsibility for securities
department
Account Executive – Stockbroker, 1984-1987
- Marketing of financial services
- Produced strategic marketing plan utilizing demographic data
- Directed financial services department for a $1.9 billion bank
- Managed over $150,000,000 asset portfolio
- Liaison to Third Party Securities Broker Dealer
- Recipient of Top Sales Award
- Department was awarded Quality Customer Service Award
EDUCATION
MBA - Masters of Business Administration 1995
BS Business Administration, Cum Laude 1984
Minor: Economics & Public Administration
University of New Haven, West Haven, CT
UNH - Outstanding Graduate of Management Administration Award
CERTIFICATION
America's Community Bankers, National School of Banking,
Fairfield, CT, 1995
Connecticut School of Finance & Management, Hartford, CT, 1990
PROFESSIONAL AFFILIATIONS
Arbitrator, (NASD) National Association of Dealers,
1997-present
Board Member, CT Advisory Council for Teacher Prof. Standards, 2000-present
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